About Public Layer
Every organisation exists to do something for someone. A roofer keeps a family dry. An accounting firm keeps a business owner on track. A disability provider helps someone live the life they choose. Most of them lose hours every week to the work around that work: the reports, the letters, the paperwork that has to be right. We give those hours back, one job at a time, so more of the week goes to the people they serve. Help one organisation and its customers feel it. Help a hundred and it adds up to something far bigger.
Public Layer is a research practice as well. The person who needs you most is its first paper, and a second edition is coming. It’s based in Canberra.
I'm Gary Griffiths. I spent more than 25 years in enterprise technology, and I'm a non-executive director of Focus ACT, a Canberra not-for-profit disability service provider. The for-purpose sector is where my head and heart are now. This paper comes from research that covered 50 association websites, conversations with ten Canberra sector leaders, and a test of what an AI assistant tells people about 84 organisations.
My interest
Public Layer, which publishes this paper, works with associations and community organisations on how they present themselves to outsiders, so I have a commercial interest in the subject. I also sit on the board of a Canberra not-for-profit in the same sector as some of the interviewees' organisations. Nothing from those interviews has been shared with it.
Corrections
If something in the paper is wrong, email gary@publiclayer.au and say what is wrong and where. Corrections are acknowledged within five business days. An accepted correction amends the paper and is recorded in the version history, with the original kept on file.
Book a free 30-minute call about where your team’s hours go
- Tell us a little about your organisation below, and Gary will get back to you to set a time.
- On the call, Gary asks what your team writes again and again, what everyone dreads, and what you’d do with the time if you had it back.
- After the call, you get a one-page map: the five pieces of recurring work taking the most time, the one we’d start with, and what getting those hours back could be worth to you.
The map is yours to keep, whether or not we ever work together.